W4 C1 In addition to money, what causes the msm to be biased?

From a debate with Marvin Kalb:

BERNARD GOLDBERG: First of all, I make very, very clear that I'm not talking overwhelmingly, I'm not talking about politics; I'm talking about the big social issues of our time. You're right about going after Clinton. The Washington press corps would go after their liberal grandmothers if they thought it would do them some good. I also made very clear in my book that they worship at the cathedral of Nielsen. They would do anything, virtually anything for ratings. We don't disagree about that.

But here's where we do disagree.

On the big social issues: They got the homeless story all wrong by saying that there were far more homeless than they were, saying that they looked just like you and me, and doing way more homeless stories when Reagan was president than when Bill Clinton was president, even though homelessness didn't go away; it only went away on television.

They got the AIDS story all wrong, the worst covered story of the past 50 years, by telling us that heterosexuals were going to be the next wave of people with AIDS.

They're constantly going to the National Organization for Women to get reactions to women’s stories, and rarely going to conservative womens' groups.

So what, besides money, is the msm's motive?:

When you say motive, there's an implication that it's malicious. It isn't. It isn't. The problem is that, if you travel in Washington and Manhattan circles, if you travel with friends who are largely smart, hip, sophisticated, and liberal, that after a while, you won't see your view and their views as liberal views, but simply as civilized views.

I think the msm marginalize conservative views. I think too many people in the big-time media, I think, conservatives, in too many cases, are just right-wing nuts. And let me tell you, it does not mean -- I emphatically say it does not mean -- that the there's a conspiracy. There is no conspiracy. The media elites don't come into their offices in the morning, go into a dark room, roll up their sleeves, give the secret handshake and say, "How are we going to not only execute our liberal agenda, but get conservatives at the same time?"

That's not it. They marginalize conservatives mainly.. . I could give you many, many examples, Terry, but mainly by identifying every conservative who's in a story because -- and I think rightly -- the audience needs to know that these people are conservatives, that their views are conservative views and we should know, as they say, where they're coming from. But the very fact that we rarely identify liberals tells you, at least it tells me, that journalists very often think that these liberal views aren't liberal at all, but really mainstream, civilized, reasonable views. And that's the problem, I think.